We live in a world that glorifies youth and conditions women to fear aging. A world where women feel pressured to defy age to be beautiful and to go to great lengths and expense to stop this race against time.
EMPOWERED AGING is a call to replace the negative narratives that dictate how women should look and feel as they age with a narrative of self-love, acceptance and authenticity.
EMPOWERED AGING is about embracing age as a source of strength, wisdom, experience and beauty. 'Anti-aging’ is just a marketing tool. We cannot prevent, reverse or stop aging but we can choose how we live this journey. A woman's worth is not defined by her appearance! While looks change, true beauty radiates from within.
EMPOWERED AGING is about cherishing, honouring and celebrating our aging journey.