For centuries, women from the Quechua-Shuar tribes have travelled deep into the Amazon rainforest to prepare a highly potent, restorative oil they call rahua (ra-wa), believing it to be the secret to their thick, flowing, lustrous hair. These women shared rahua’s power with renowned New York stylist and colorist Fabian Lliguin, a native Ecuadorian of Quechua descent.

Intrigued, Lliguin studied rahua’s revitalizing effects on his own clients’ hair: dry, damaged hair sprang to life with renewed bounce, colour treatments remained shiny and vibrantly and Irritated scalps calmed under rahua’s soothing care. Amazon Beauty features rahua as the star ingredient in the RAHUA organic hair care collection. Amazon Beauty is proud to have built this earth-friendly, sustainable business in partnership with women from Amazonian nations.