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October is Breast Cancer Awareness Month. We have all been affected by breast cancer, whether it be personally or with a mother, sister, coworker or friend.
Commonly referred to as Pinktober, walk into a grocery, hardware or drug store and you will find an array of pink ribboned candy, toilet paper, t-shirts, screwdrivers and even a bucket of chicken.... all in the name of breast cancer awareness.
Unfortunately, these pink ribbon initiatives are beneficial to the corporation's bottom line rather than the women who are at risk of or living with breast cancer. They capitalize on the pink ribbon to promote a perception of being part of the solution to the cancer epidemic. Sadly, some of the Breast Cancer Awareness pink ribbon products contain carcinogenic pollutants that are actually harmful to our health. It's difficult to comprehend how a corporation that proudly promotes itself as a champion in the fight against breast cancer refuse to remove cancer-causing substances from its products.
This practice is referred to as Pink Washing.