minori

Inspired by a desire to eliminate beauty clutter and promote mindful consumption, Minori creates intuitive, multi-purpose makeup for an effortless daily look. Founded by former industry expert and certified KonMari consultant Anastasia Bezrukova, this vegan brand crafts tightly edited essentials in universally flattering shades. Their consciously formulated, certified plastic-negative products provide a breathable, natural glow that makes your morning routine feel welcoming, clean, and beautifully uncomplicated.