Masking is misunderstood. Masks are treated like a spa indulgence… when in reality, they’re one of the most strategic tools in your skincare routine.

While your daily routine maintains your skin, masks deliver concentrated, targeted care that correct, strengthen, repair, and restore what winter has depleted.

Here's the truth: You cannot over-mask.

To treat or correct a skin concern, use a mask minimum 3 times per week. This gives your skin consistent, concentrated support that creates visible change.

For maintenance—when your skin is healthy and you just want to keep it that way—1-2 times per week is enough.

Winter is the time to mask more, not less. Your skin needs the extra support during these harsh months.

If you're addressing multiple concerns, you can alternate masks. Hydrating mask Monday, nourishing mask Wednesday, brightening mask Friday. Your skin will thank you.

1. Start with clean skin

Cleanse thoroughly before masking.

If you're masking in the evening (recommended), this is your regular cleanse. If you're masking during the day, make sure your skin is clean.

2. Apply toner first

This step is often skipped, but it's important. Spritz toner onto damp skin before applying your mask.

Toner preps your skin to absorb the mask more effectively. It also adds an extra layer of hydration that the mask will seal in.

3. Use enough product

Create a thin, visible layer of mask on your face (and neck). 

4. Don't forget your decollete

Your (decollete)/ upper chest ages faster than your face and deserves the same care. Many people stop at the jawline. Don't. Extend your mask down your neck and include your upper chest

5. How to use your mask

Rinse-off mask: Follow the product instructions, typically leave on 10-20 minutes. Don't let it completely dry. This can dehydrate your skin.

Overnight mask: These are designed to be left on while you sleep. Apply as your final step, replacing your night cream and rinse off in the morning.

Powder masks: Add water to create a smooth consistency. Apply with your fingers or a fan brush. Leave on 15-30 minutes but in order to keep the mask activated, keep your skin damp, never dry.

Multitask while masking —read, relax or meditate or relax. needs.

6. Remove gently

For rinse-off masks: Use only lukewarm water. Moisten your skin. Saturate and wring out a soft face cloth. Gently remove the mask. Alternately, splash warm water on your face and rinse thoroughly.

For overnight masks: In the morning, dampen skin to remove the mask before continuing with your toner, serum, and moisturizer routine.

Don't scrub or rub aggressively. Your skin should feel soft and nourished, not irritated.

7. Follow with your routine

• Toner 
• Serum 
• Moisturizer