Aging is a battle that you'll never win

"Everyone wants to grow old but no one wants to look old."

We live in a world where ageism is prevalent, aging is feared and ANTI-AGING is a very profitable business, especially amongst women. Flip through a magazine or watch television and be bombarded with strategic marketing ads highlighting the inadequacies of growing old.

There is an ugly side of the beauty industry that has created shame and contempt towards aging in order to sell a beauty product. It uses terms like:

'anti-aging', 'fighting aging', 'reverse aging', 'age defying', 'age renewal', 'youth preserving', 'ever young', 'ageless' and 'timeless'

Beauty is defined in terms of the amount of wrinkles in your skin or the grey in your hair. The less, the better.

'She looks good for her age' or 'She has really let herself go' leads women to feel devalued and resort to invasive treatments, all in the name of youth. Of course everyone wants to look and feel good, but we shouldn't let the the beauty industry or societal messaging about women and aging determine what that means for us.

This isn't about judgement. If you want it, go for it, but remember that aging is a battle that you'll never win and that for many women, aging is a super power.

As women age, they experience a deeper kind of beauty. A beauty that works from the inside out. It radiates happiness and confidence from within drawing others in. It is a beauty that is focused on experiences, relationships and memories. It's a beauty that looks beyond oneself to experience all the beauty that life has to offer. Embrace it, don't fight it.

Dare to Use Less: The Skin Frequency Philosophy

At ORESTA, we emphasize that many skin issues stem from over-treating. By focusing on a simpler, more ‘in-tune’ approach, the skin can regain its natural balance and health.

Founded by holistic aesthetician Summer Kingsbury, Skin Frequency aims to reduce skin overwhelm, irritation, and congestion by focusing on essential hydration, protection, and nourishment. The philosophy is simple: balancing the skin and getting it to optimal health before using targeted treatments is key to successfully regaining the health of our skin. And it does not have to cost a lot of money, nor does it need to take up a lot of time or space in our lives.

Key Aspects of the “Dare to Use Less” Philosophy:

Minimalist Routine: The brand focuses on reducing the number of products used, favoring a simple routine of cleansing with oil, misting, and using a nourishing, water-free balm.
Barrier Support: Products are designed to protect the skin barrier (with ingredients like zinc and beeswax) rather than stripping it, which helps treat sensitivity and acne.
Water-Free Formulation: Many products, such as their balms, are water-free, aiming to provide more concentrated nourishment.
Minimalist Application: If a product feels heavy, the recommendation is to use less, allowing the skin to guide the required amount.

Skin Frequency Key Products:

Alchemy Cleanser + Moisturizer is a versatile, dual-purpose oil that cleanses and nourishes in one simple step.
Liberate EO Free Clarifying Cleanser is an essential-oil-free cleanser designed to clarify without irritation, perfect for sensitive skin.
Purify Phytonutrient Powder Cleanser/Mask/Exfoliant is a multitasking powder that can be used as a cleanser, masque, or exfoliant depending on your skin’s needs.
Equilibrium Hydrosol is a hydrating mist that balances and refreshes the skin without overwhelming it.
Enlighten Brightening + Exfoliating Treatment with Niacinamide + Willow Bark is a gentle treatment that brightens and exfoliates while supporting the skin barrier.
Aura CoQ10 Squalane Treatment Oil is a lightweight, nourishing oil that delivers antioxidant protection and deep hydration.
Abundance Balancing Balm is a concentrated, water-free balm that provides essential moisture and nourishment without excess.
Rosy Lip + Cheek Tint is a natural, multitasking tint that adds a healthy flush to lips and cheeks.