We all enjoy spending time in the sun! Whether it’s a day at the beach, gardening, hiking, golfing, or simply spending time outdoors. The goal isn't to avoid the sun, but to enjoy it while respecting how powerful it can be.
One of the most common questions we hear in the shop is:
"What's the highest SPF you have?"
Many people assume that a higher SPF means they're protected all day. In reality, that's not how sunscreen works.
When customers ask us, "What's your favourite sunscreen?" our answer is always the same: The best sunscreen is the one you will actually apply and reapply every day.
The two most important parts of sun protection are:
- Applying enough sunscreen
- Reapplying it throughout the day
Even if you're wearing an SPF 50 sunscreen, applying too little or only putting it on once in the morning won't give you the protection you expect.
1. What SPF Really Means
SPF measures how well a sunscreen protects your skin from UVB rays—the rays responsible for sunburn and a major contributor to skin damage.
☀️ SPF 15 blocks about 93% of UVB rays
☀️ SPF 30 blocks about 97%
☀️ SPF 45 blocks about 98%
☀️ SPF 50 blocks about 98–99%
The difference between SPF 30, 45, and 50 is actually much smaller than most people realize. Instead of chasing the highest SPF number, choose a sunscreen you'll enjoy using consistently—and remember to reapply it.
2. Reapplication Is Essential
Sunscreen isn't designed to last from morning until night. It gradually wears away from:
☀️ Sweating
☀️ Touching your face
☀️ Towel drying or wiping your skin
☀️ Exercise and outdoor activities
☀️ Sun exposure
For the best protection, reapply sunscreen every two hours when you're outdoors, and after swimming or heavy sweating.
3. Applying Enough Makes All the Difference
One of the biggest sunscreen mistakes is simply not using enough. If you apply too little, you won't achieve the SPF protection listed on the bottle.
For your face and neck, a simple guideline is:
✨ Two finger lengths of sunscreen—a line of product along your index and middle finger.
Don't forget the areas that are often missed:
✨ Ears
✨ Neck
✨ Chest
✨ Hands
If you're using the Eminence Sun Minerals powder SPF30, be sure to load the brush with product several times during application to ensure adequate coverage.

4. Is SPF in Makeup or Moisturizer Enough?
SPF in your moisturizer or makeup is a great bonus, but most people don't apply enough of these products to achieve the SPF listed on the packaging.
A dedicated sunscreen is still the best way to ensure your skin is properly protected.
The Bottom Line
Enjoy the sunshine—just protect your skin while you do. ☀️
Don't get caught up chasing the highest SPF number. The sunscreen that protects your skin best is the one you apply generously, wear consistently, and remember to reapply.
☀️ Apply sunscreen every morning.
☀️ Use enough product.
☀️ Reapply throughout the day when needed.
☀️ Protect your skin year-round.
The sun is strong, and your skin is exposed every day. A little prevention today can make a big difference tomorrow.
Healthy skin starts with consistent care. Protection is always easier than correction. Preventing sun damage is much easier than trying to reverse it later.