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Urban Minerals

Urban Minerals Foundation - Real Vitality

The Mineral Foundation is luxe product created by Urban Minerals for multicultural women of all divine and diverse backgrounds by Sarah Devika. A Toronto-based brand, Sarah focuses on creating makeup that performs and suitable for all skin types, while taking into account the environment. All ingredients in the mineral foundation is locally sourced, vegan, and gluten-free. Each product is hand-made and Reiki-infused to promote self-love in women as they embark on their day, starting with their makeup

Real Vitality works with most lighter skin tones that has more neutral undertones. It has the ability to even out any pink that may linger around the hormonal areas of the face (think around the eyes, nose and mouth.) This colour is for you if you look great in neutrals, earth tones and if you do wear colours, they generally have a deeper quality to them like maroons and purples.  

Fair. Yellow. Neutral Undertone. 

Comes in a 30 gram recyclable jar with a lock sifter to keep makeup clean and air tight.

The secret ingredient? Founder Sarah Devika is a Level II Reiki Practitioner and channels Reiki Energy - Universal Life Force energy, into every batch.

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