The Mineral Foundation is luxe product created by Urban Minerals for multicultural women of all divine and diverse backgrounds by Sarah Devika. A Toronto-based brand, Sarah focuses on creating makeup that performs and suitable for all skin types, while taking into account the environment. All ingredients in the mineral foundation is locally sourced, vegan, and gluten-free. Each product is hand-made and Reiki-infused to promote self-love in women as they embark on their day, starting with their makeup
Missus Multicultural is that shade that can fit many different kinds of women. Why? Because it was mixed for a special woman with the most multicultural background we’ve ever heard. The most prominent of which is Portuguese, South African, German, Goan, Zulu, Indonesian, Polish, Scottish and Irish...see what we mean? If you fall under any of those beautiful cultures, but share the same light neutral skin tone, then look no further for your natural fix! By using this Loose Mineral Foundation, your ensuring that you can build the look you want easily. This shade does this by gently giving you the hint of colour you need to even out your skin tone, but also doesn’t get all heavy handed by over doing it. This shade is for you especially if you can handle a bit of sun, despite your fair complexion and hold that colour well. Also, you probably look amazing in pastels, light purples, pinks and blues.
Fair. Cool. Neutral Undertone.
Comes in a 30 gram recyclable jar with a lock sifter to keep makeup clean and air tight.
Serecite, Zinc Oxide, Boron Nitride, Titanium Dioxide, Silica, Urtica Dioica (Nettle Root) extract, Hippophae Rhamnoides (Sea Buckthorn) extract, Salix Alba (White Willow Bark) extract, Organic Aloe Barbadensis (Aloe Vera) extract, Organic Althaea Officinalis (Marshmallow) Root Powder, Organic Matricaria recutita (Chamomile) extract, Organic Calendula Officinalis (Calendula) extract, Rosmarinus Officinalis (Rosemary) Leaf Extract (CO2)
The secret ingredient? Founder Sarah Devika is a Level II Reiki Practitioner and channels Reiki Energy - Universal Life Force energy, into every batch.