Urban Minerals

The Mineral Foundation is luxe product created by Urban Minerals for multicultural women of all divine and diverse backgrounds by Sarah Devika. A Toronto-based brand, Sarah focuses on creating makeup that performs and suitable for all skin types, while taking into account the environment. All ingredients in the mineral foundation is locally sourced, vegan, and gluten-free. Each product is hand-made and Reiki-infused to promote self-love in women as they embark on their day, starting with their makeup.