Part basement alchemist, part organic innovator, hair stylist John Masters began mixing organic essential oils and herbs in his kitchen sink 20 years ago. Identifying the need for hair products that deliver unsurpassed results using only natural ingredients, he created John Masters Organics: a luxurious organic hair and skin care line with strict guidelines: no sodium lauryl sulfate, parabens, DEAs, MEAs, or TEAs, GMOs, petrochemicals, artificial colours, fragrances, or fillers. All plant extracts and essential oils must be certified organic whenever possible, all essential oils used must be steam-distilled and not extracted with propylene glycol and plant oils must be cold-pressed, not heat-distilled. All ingredients must be proven to be beneficial to hair or skin, must be harvested in an environmentally-friendly manner (wild-crafted), be as biodegradable and fair-trade as possible with no animal testing.