How do I choose my ILIA serum skin tint shade?

ILIA's Super Serum Skin Tint SPF40 is a hydrating tinted moisturizer with SPF40 that is one of the most talked-about foundations of the year. The award winning serum is a first of its kind formulation that offers skincare + sun protection + makeup in one easy step!

The serum contains active levels of niacinamide, squalane and hyaluronic acid which help to strengthen the skin barrier, improve skin texture, brighten and even out skin tone while delivering and retaining hydration in the skin.

While we're in love with this serum, with such a wide array of shades and undertones, it can be challenging to choose the right shade.  

To know your undertone, look at the colour of your veins on your inner arm. If the veins appear green, your undertone is warm. If they appear blue, your undertone is likely a cool pink undertone.

The shade categories are: Extra Light, Light, Light Medium, Medium, Medium Deep, Deep  and Very Deep. They are further broken down into undertones:

  • neutral (ideal for all skin types)
  • cool
  • warm
  • olive
  • warm olive
  • neutral cool
  • neutral warm
  • golden
  • golden warm

The serum will initially appear lighter but will darken within a few minutes to it’s true colour. A serum with a neutral undertones will work with all skin types. Remember that mineral SPF offers a blurring quality that make the shades more forgiving.

Apply the serum as your final layer over your moisturizer or balm. 

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